Aveda was created out of founder Horst Rechelbacher’s belief in the benefits that natural and organic hair care products can have on our hair. After enjoying a career from a young age in his native Austria and soon after in Italy, Horst picked up specialist knowledge – and a handful of awards – for all things hair, including how to style it. At age 17, he was tending to the haircare concerns of some of the world’s biggest names before he launched a tour across Europe and America at age 20 to share his styling secrets.

Shop the entire Aveda range of hair care heroes exclusively at MaleSkin Shop. This curated collection of products are all 100% Vegan and pave the way for next level styling, scalp care and colouring. MaleSkin are official UK stockists of the Aveda brand.