This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

Black Friday Has Landed - At Least 25% Off | Free Shipping On Orders Over £30 | 3,000+ 5-Star Trustpilot Reviews

Shopping Cart

Your cart is empty

Continue Shopping

Black Label Craft Clay - 50ml

£16.00 £20.00
Strong hold styling clay with an Ultimate Matte Finish.


  • CraftClay adds volume to your hair combined with a  strong hold that lasts all day.
  • Bentonite clay provides minerals that are essential for hair growth and repair.
  • To use together, start with BlackMist to add extra volume and hold during those extra-long days (or nights...)
  • Best hairstyle for CraftClay: Crop Cut and Slick Back

Usually Dispatched Within 48 Hours

97% of orders are currently being dispatched within 48 hours (Monday to Friday). We are currently operating a quick delivery service with Royal Mail. All parcels are tracked with Royal Mail and their current delivery timeframe is 24 to 48 hours. Please Note: Some deliveries may be split and sent from multiple warehouses, depending on current stock locations. Please allow 48 hours processing time from order placement, in addition to the delivery transit time selected at checkout.

Enjoy Up To 25% Off Your Entire Order & An Extra 5% Off

Let's take all the drama out of discount searches. Enjoy up to 25% off your order, which has automatically been applied to our online prices. As an extra thank you, unlock an additional 5% off £125+ spend with code XMAS5.

Over 3,000 5-Star Trustpilot Reviews

When shopping with us, we can guarantee that you'll receive the personal service that's synonymous with purchasing from a smaller family-run business. With over 3,000 5-Star Reviews on Trustpilot, we promise to give you the attentive service you desire, which is sometimes lacking with larger retailers.

Just A Little Reminder To Our Customers

Please be aware that many of our products come in multiple sizes. We have put the most common size selected in every product title along with the accompanying image. Please be sure to double-check the size in which you have selected and wish to pay for prior to checking out.

We're Always Happy To Help

Our staff turnover rate is extremely low and the average member of our team has been with our business for over eight years. If you've got a question about a product or need advice, please lean on our expertise and we'd be more than happy to help. Our goal is to reach 4,000 5-Star Trustpilot reviews by the end of the year.

A Message From Us This Christmas

This Christmas, we're expecting it to be our busiest ever. We are a small hard-working family business and in the run-up to Christmas, it's often very intense and the pressure is very much on. During this time, please allow us an extra 24 hours to respond to any email enquiries and a little extra for dispatch, particularly around the Black Friday weekend. This year, our final cut-off date for Christmas delivery is Tuesday 17th December.

Black Label Craft Clay - 50ml

£16.00 £20.00

Customer Reviews

Based on 3 reviews
67%
(2)
0%
(0)
0%
(0)
0%
(0)
33%
(1)
A
Andy

Didn't receive item, only got refund when I contacted the company. Shocking service.

A
Antonio Mannini
Awesome product, great quality!

If you're like me and you really care about the product that you put into your hair then you need this! First thing I noticed is that both the Black Mist and the Craft Clay smell AMAZING. From there I could tell this is a quality product - I applied the Black Mist and then supplemented it with the Craft Clay. This gave my hair style a strong and flexible hold. The clay goes a long way and its great that a small amount can style your hair, while providing a hold all day. In summary, this is a quality product that will give you a great hold while being flexible and has the added benefit of making your hair smell great! This is now my go to hair product.

J
J1984
5.0 out of 5 stars It’s the best I’ve found

You know that person that always has great hair? Well that’s not me, but this stuff helps a lot and gives me a stylish finish all day. It works. The clay is a satisfying thickness but quickly warms up in your hands before applying to hair. It’s not shiny and the hold is strong, lasts all day without making the hair look solid or fixed. It smells great and doesn’t dry out in the pot. Like all hair stuff you don’t need much, so go carefully as if you apply too much you end up with a goopy mess (just wash it out and start again). My pot lasts about 4/5 months. Both this and the putty work really well with Dark Matter. The DM somehow just enhances the end style and gives it more life and hold in a way I’ve not found with anything else.