No stereotypes, no stigma, no gimmicks. 

The BUG aesthetic is a natural and subtle shift towards a more fit, fresh and healthy complexion. We believe that men should feel empowered to take care of their appearance, and have the tools available to them to take control. That’s where BUG for Men comes in. 

Our founder, Carl Gough, has made it his mission to work with leading skincare and cosmetics experts to create a relatable brand of makeup specifically designed for the needs and motivations of everyday men.