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Black Friday Has Landed - At Least 25% Off | Free Shipping On Orders Over £30 | 3,000+ 5-Star Trustpilot Reviews

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Color Wow Flo-etry Vital Natural Serum - 295ml

£18.90 £27.00

WHY IT'S WOW

  • New “Naked Technology” feels like nothing’s on the hair!
  • Instantly moisturises and plumps dehydrated curls (that are inherently dry because natural oils from the scalp can’t easily flow down the bends and twists of curly strands)
  • Our proprietary Profaxil-18 Complex™ breaks up Jojoba, Pequi, and Coconut Oils’ large particles to micro-disperse these rich oils throughout hair strands, from lengths to ends for weightless, non-oily results
  • Instantly delivers super-hydrated, juicy, healthy-looking curls....defrizzed and glossy, never greasy

Usually Dispatched Within 48 Hours

97% of orders are currently being dispatched within 48 hours (Monday to Friday). We are currently operating a quick delivery service with Royal Mail. All parcels are tracked with Royal Mail and their current delivery timeframe is 24 to 48 hours. Please Note: Some deliveries may be split and sent from multiple warehouses, depending on current stock locations. Please allow 48 hours processing time from order placement, in addition to the delivery transit time selected at checkout.

Enjoy Up To 25% Off Your Entire Order & An Extra 5% Off

Let's take all the drama out of discount searches. Enjoy up to 25% off your order, which has automatically been applied to our online prices. As an extra thank you, unlock an additional 5% off £125+ spend with code XMAS5.

Over 3,000 5-Star Trustpilot Reviews

When shopping with us, we can guarantee that you'll receive the personal service that's synonymous with purchasing from a smaller family-run business. With over 3,000 5-Star Reviews on Trustpilot, we promise to give you the attentive service you desire, which is sometimes lacking with larger retailers.

Just A Little Reminder To Our Customers

Please be aware that many of our products come in multiple sizes. We have put the most common size selected in every product title along with the accompanying image. Please be sure to double-check the size in which you have selected and wish to pay for prior to checking out.

We're Always Happy To Help

Our staff turnover rate is extremely low and the average member of our team has been with our business for over eight years. If you've got a question about a product or need advice, please lean on our expertise and we'd be more than happy to help. Our goal is to reach 4,000 5-Star Trustpilot reviews by the end of the year.

A Message From Us This Christmas

This Christmas, we're expecting it to be our busiest ever. We are a small hard-working family business and in the run-up to Christmas, it's often very intense and the pressure is very much on. During this time, please allow us an extra 24 hours to respond to any email enquiries and a little extra for dispatch, particularly around the Black Friday weekend. This year, our final cut-off date for Christmas delivery is Tuesday 17th December.

Color Wow Flo-etry Vital Natural Serum - 295ml

£18.90 £27.00

Customer Reviews

Based on 4 reviews
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M
Mariah M - Wokingham
Frizz free curls

This product worked wonders on my curls! I applied to wet hair and styled as normal. After diffusing my curls, I saw instant results. My curls were defined with little to no frizz! My hair looked great all day & even on day 2!

C
Cyndi Green
Great!

Curls, curls and more curls and bouncy curls I love it!!

W
Wendy-Lou
best for soft curls

This is the best product for soft defined curls that i have tried and i have tried a lot would highly recommend

A
A Kelly
Brilliant surprise

I’m 55 years old & have very soft ( like baby hair) curls & ringlets my whole life, this product as all the Wow products I have now tried, is the first product that’s ever worked for my hair. I absolutely love Wow, I so wish I’d found this in my 20’s, it might have stopped me keep shaving off my curls. I’m so in love with Wow