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Aveda Be Curly Advanced Curl Perfecting Primer - 200ml

£27.88 £34.00

The last step of your wash day routine and the first in your styling. This priming leave-in for curly hair protects from the drying effects of the sun, instantly reduces frizz by 87%*, and detangles to reduce breakage from combing. It fortifies and smooths curls and coils, creating the perfect foundation and allowing flexibility for the styling products that come next.

Curls, coils and waves are naturally more fragile, which is why our game-changing curly hair primer also replenishes strength with a peptide derived from plant proteins.

  • All curl types: coily (4A – 4C), curly (3A – 3C) and wavy (2A –2C)
  • All hair types: fine, medium and thick

Created with our expert team of texture stylists.

97% naturally derived**. Vegan. Leaping Bunny Approved.


Tight curls and coils:

  • On wash days, use Be Curly Advanced™ Shampoo, Intensive Curl Perfecting Masque and Curl Perfecting Primer, then style with Coil Definer Gel
  • Between wash days, swap shampoo for the co-wash to gently cleanse and condition curls and coils without stripping
  • Follow with masque, primer and gel

Wavy and loosely curly hair:

  • On wash days, use Be Curly Advanced™ Shampoo, Conditioner and Curl Perfecting Primer, then style with Curl Enhancer Cream
  • Swap conditioner for the intensive curl perfecting masque every 2 – 3 wash days, depending on your individual hair needs

Key Ingredients:

Vegan curl-perfecting peptide:

  • Powerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils and waves
  • Peptide with low molecular weight penetrates and fortifies vulnerable strands
  • 17 essential amino acids

Kokum seed butter:

  • Deeply nourishes and conditions, and provides slip and detangling to help reduce breakage of curls, coils and waves

Silicone free.

*Testing on tresses. **Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water.

Product Code45981507
Beauty EffectDetangling, Hydrating, Moisturising, Nourishing, Smoothing
Suitable for Vegans/VegetariansSuitable For Vegans
RangeBe Curly
Free FromMineral Oil Free, Silicone Free, Sulphate Free

Usually Dispatched Within 48 Hours

97% of orders are currently being dispatched within 48 hours (Monday to Friday). We are currently operating a very quick delivery service with Royal Mail. All parcels are tracked with Royal Mail and their current delivery timeframe is 24 to 48 hours. Please Note: Some deliveries may be split and sent from multiple warehouses, depending on current stock locations. Please allow 48 hours processing time, in addition to the delivery transit time selected at checkout.

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A Family Business With A Big Vision

When shopping with us, we can guarantee that you'll receive the personal service that's synonymous with purchasing from a smaller family-run business. With over 3,000 5-Star Reviews on Trustpilot, we promise to give you the attentive service you desire, which is sometimes lacking with larger retailers.

Just A Little Reminder To Our Customers

Please be aware that many of our products come in multiple sizes. We have put the most common size selected in every product title along with the accompanying image. Please be sure to double-check the size in which you have selected and wish to pay for prior to checking out.

We're Always Happy To Help

Our staff turnover rate is extremely low and the average member of our team has been with our business for over seven years. If you've got a question about a product or need advice, please lean on our expertise and we'd be more than happy to help. Our goal is to reach 5,000 5-Star Trustpilot reviews by the end of the year.

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Aveda Be Curly Advanced Curl Perfecting Primer - 200ml

£27.88 £34.00